John Hancock & The Boston Marathon
2010 marked the 25th year of John Hancock's landmark sponsorship of the Boston Marathon. The Company's continued support of the Boston Athletic Association, which has directed the race since 1897, ensures that the marathon continues to be a world-class event and an important facet of Boston's culture and heritage.
Whenever John Hancock sponsors a major event like the marathon, it is important that the community benefits as well. Each year, John Hancock offers local non-profit organizations the opportunity to secure a limited number of guaranteed entries into the race. These guaranteed entries provide non-profits with a significant fundraising opportunity and great exposure for their cause.
Receiving one of these highly prized invitational entries is truly a unique benefit. When you run for a non-profit organization, it affords you the exciting opportunity to take part in this historic race and also allows you to give back to the community. Last year, John Hancock non-profit runners raised more than $4.3 million for many different worthy causes.